Click Here For Samples Of Big Yellow Cards

An effective alternative to expensive
full-color postcards

• Large format stands out from other mail - insuring your offer is seen - even at a glance
• Pastel yellow attracts attention without being obnoxious or making it difficult to read
• Black ink is easy to read with just the right balance of contrast on the light yellow paper
• Extra-thick card stock implies that the piece has importance and is worthy of a "read"
• Inexpensive to print and mail but proven to be more effective than many costly "designer" pieces
• USPS approved designs maximize the copy area so many offers can be printed and addressed on a single side
• Countless millions have been printed and mailed with successful results at a surprisingly low cost
• Fast production - often from concept to being mailed within a few days

The Big Yellow Card is our flagship direct marketing piece. It began in 1996 when we were searching for effective alternatives to mailing expensive, full color postcards. Our clients were looking for an effective postcard program that could reach more people for less money. We experimented with a variety of paper and ink colors and after a year of trials the winner was clearly the light yellow card stock with basic black printing. The result is a package that delivers more bang per marketing buck than anything else we've found.

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